![]() Particularly for its unusual advertising campaigns, adidas can inspire celebrities again and again. The data can be transmitted to a cell phone or to a Pacer, a small receiver on the waistband. The meter is inserted into the sole of the left shoe and can measure speed, distance and elapsed time during jogging, as well as calculate the calories burned. The running shoe is compatible with the miCoach system (a stride and distance meter), which is the result of collaboration between adidas and Samsung. Thanks to the new GEOFIT TM+ technology, the footbed adapts to the foot in the best possible way and also provides good and secure support in the upper area. adidas adistar: The adidas adistar is a professional running shoe that makes a particularly flexible and natural foot movement possible. Due to the perfect mix of rough profile and stylish look, the shoe is suitable both for a hiking vacation, as well as for a city stroll. In particular, Ransom's influences make the design of the shoe so unique. The success of the collection, which is mainly due to the wooden chic of the shoe, the cooperation between the two companies continues to this day. The high-quality workmanship and removable insole with damping speaks additionally for the shoe. Top models of the brand and their featuresĪdidas ransom: In collaboration with the Canadian label Ransom Outdoor, adidas was inspired to create the shoe adidas ransom, which scores with thick fabric upper, but a lightweight profile sole and airy leather lining. It combines the sporty adidas look with a skater style. The adidas x Palace collection is the result of a collaboration between Palace Skateboards from GB and adidas. The iron will to achieve this goal has already earned adidas numerous awards, such as the silver medal for the "Sustainable Retail Company 2011". The Green Company Initiative has inspired several other companies to also embark on the path to becoming an emission-free company. Like many other companies, adidas has recognized its responsibility towards the environment and operates as a sustainable company. As the sporting goods manufacturer has set the motto of exceeding buyers' expectations, adidas is constantly setting new standards in quality and innovative design. ![]() Influence on the fashion sceneĪdidas is a company in constant development and expansion to improve and consolidate its competitive position in the sports industry. Together they can offer consumers a broader range of products and mutually benefit from a stronger presence among professional athletes and sporting events. . At the same time, adidas signed a merger agreement with Reebok, a company of equal standing and also highly regarded in the sports industry. But in the new millennium, this company merger dissolved again, because adidas wanted to focus more intensively on the production of sports shoes, clothing and golf equipment. In the 90s, adidas was able to increase sales of textiles by 50%, and in the same process bought the Salomon Group, which was smoothly integrated into the adidas company. Over the years, adidas changed from a sales and production-oriented company to a marketing company that was successfully introduced to the stock market in Frankfurt and Paris. During this time, one event in particular made an impact on the company: Germany won the 1974 World Cup in adidas shoes. In the following decade, adidas also focused on the production of shoes for marginal sports such as high jump. At the beginning of the 1950s, the shoe company made a name for itself in the soccer industry: at the Soccer World Cup, the German national team wore adidas shoes with replaceable cleats for the first time. The company has its origins in Germany, where it was officially registered by Adolf Dassler, brother of the founder of Puma, in 1949 under the name adidas ("Adi" für Adolf and "Das" für Dassler).
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