![]() The Xbox, Apple's lawyers highlighted through questioning, breaks the first three of these Windows-based principles: AdvertisementĪpple's lawyers also tried to point out the hypocrisy in the way Microsoft's restrictions on Xbox app distribution break Microsoft's own 10 principles for the Microsoft Store on Windows, as published last October. Apple counsel also got Wright to admit that she's not aware of any publishers, including Epic, that have complained about Microsoft's strict controls over the Xbox ecosystem. ![]() During cross-examination, Apple lawyers pressed Wright on whether she thinks it's unfair or anticompetitive for Microsoft to enforce restrictions on digital downloads, in-app purchases, or competing stores and streaming gaming services on Xbox. Of course, the lack of competition in Xbox app distribution exists because Microsoft designed its platform that way, similarly to how Apple designed the iOS App Store. That's because so much of PC-based game spending flows "directly from consumers to publishers," Wright said, making "open much more profitable for developers and publishers." Xbox vs. So for our Windows Store, where there are more competitors, we can't demand the same commission."Ī 2019 Game Industry Profit study produced by Microsoft (and presented in redacted form at the trial) suggests that PC platform-holders capture only 5 percent of all PC gaming profits, compared to 39 to 46 percent for closed platforms like console and some mobile platforms. Wright said Microsoft made this move because "there are other stores that compete on Windows" and because Windows users can "download games directly from publishers themselves. Wright contrasted the 30 percent Xbox commission with the situation on the Windows-based Microsoft Store platform, which recently lowered its commission for games to 12 percent. " required for us to even build the console." "Part of that commission goes to make it possible for us to build a console," Wright continued later. We make money back in the long run on game sales and gaming subscriptions." We need gamers to be able to have a console. "Hardware is critical to delivering that experience. "The business model is set out to be an end-to-end gaming experience," Wright said. That's in contrast to the profit-generating iPhone and iPad hardware and to a company like Nintendo, which doesn't take a loss on Switch hardware sales. Further Reading Epic’s battle for “open platforms” ignores consoles’ massive closed marketIn defending Microsoft's iOS-style 30 percent commission on apps sold on the Xbox store, Wright pointed out that the company has never made a profit on the sale of an Xbox console.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |